NEA- EVA PATTISON- 4874

MUSIC VIDEO

What is a ballad? 

A ballad is a form of verse, often a narrative set to music. Ballad songs tell a story, and can be dramatic, funny or romantic.  


Who are Warner Music group? 

Warner music group are a multinational entertainment and label conglomerate. They are one of the ‘big three’ recording companies, behind Sony and Universal. 


Which artists are currently signed to this company? 

Artists such as Ed Sheeran, Cardi B, and Bruno Mars are currently signed to this company. 

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MAGAZINE

What is a style magazine? 

A style magazine mainly focuses on fashion, beauty and lifestyle, and offers content related to trends, products, and advice in these areas.  


Who is Conde Nast? 

Conde Nast is a global media company that operates and owns iconic brands across print, video and digital. 


Which magazines do this company currently own? 

They currently own Vogue, The New Yorker, Vanity Fair, and many more.  

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1940s- Jazz and crooner ballads 

Jazz, blues, big band music 

1950s- Rock and roll, Doo-woop ballads 

Rock and roll, country, jazz 

1960s- Folk and rock ballads 

The folk revival, protest movements, early rock 

1970s- Power ballads and soft rock 

Rock, soul, progressive music 

1980s- Rise of power ballads 

Glam rock, pop, soul 

1990s- Pop, R&B, acoustic ballads 

Alternative rock, grunge, R&B 

2000s- pop ballads and emo-rock ballads 

R&B, alternative rock, hip-hop 

2010- Emotional pop and indie ballads 

Electronic music, indie folk, neo-soul 

2020s- Evolving ballads in pop and indie 

Lo-fi bedroom pop, alternative folk 

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Options for making visuals: 

  • Illustrate the lyrics 

  • Amplify the lyrics- turn into metaphor, create own story 

  • Contradict the lyrics


Daniel Powter- Bad Day
  • Split screens with different characters
  • Downward ariel shot of piano
  • Use of time
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EXAMPLE OF MUSIC VIDEO

Foo Fighters- The Pretender

First shot- establishing shot








Close up shot
Lead singer making eye contact with camera- shows that he wants to prove a point to audience




All dull colours except vibrant red backdrop




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FIRST ROUGH CUT:



WHAT IS COMPOSITION?

  • Compose, Position
  • The arrangement of elements in an image or shot

Composition is made up of these different elements:

  • POINTS
What you want the viewer's eye to be drawn to
Uncluttered so that there is a focus
Shot types: golden triangle, grid method (rule of thirds), focal point

  • LINES
Leading lines- your eyes are drawn up the road
Give the photo direction and mood

  • SHAPES
Bring a visual unity to the frame
Different shapes convey different feelings

  • SPACE
Where you position your subject
The larger the object in the frame, the more important
Negative space, positive space

  • DEPTH
Gives 3D effect
Interests viewer
Foreground, middle ground, backgrounds

  • BALANCE
Photos should have balance
Symmetry
Helps keep an image organised and stable

  • ANGLES
What we are seeing and how we are seeing it
High angle makes subject seem small and less powerful, low angle does the opposite

  • COLOUR AND TONE
Can help direct the viewers eye
Tone- the contrast within an image
Keeps focus on the subject

















































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